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STA 235H - Introduction

Fall 2023

McCombs School of Business, UT Austin

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Welcome to STA 235H
Data Science for Business Applications

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Introductions

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About the instruction team

Prof: Magdalena Bennett, Ph.D.

  • Assistant Professor in the Stats Group (IROM department)

  • Ph.D. in Economics of Education, Columbia University

  • Research: Causal Inference (+ ML) applied to social policies (e.g. education).

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About the instruction team

Prof: Magdalena Bennett, Ph.D.

  • Assistant Professor in the Stats Group (IROM department)

  • Ph.D. in Economics of Education, Columbia University

  • Research: Causal Inference (+ ML) applied to social policies (e.g. education).

T.A.: Pedro Lima (Ph.D. student)

T.A.: Emma Costa (3rd-year Honors)

T.A.: Diego Robbins (3rd-year Honors)

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Introduce yourself!

Interesting (or uninteresting) fact about yourself

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Interesting fact about me?

... I have a credit on IMDB, the movie database.

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Introduce yourself!

Interesting (or uninteresting) fact about yourself

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Let's review the syllabus

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Please, read the syllabus!

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About this course

  • Objective:

"[G]ain the tools you need to tackle real-world problems from a quantitative perspective."

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About this course

  • Objective:

"[G]ain the tools you need to tackle real-world problems from a quantitative perspective."

You don't need to be a data scientist for this class to be useful!

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How, when, and where?

  • In-person (Fall 2023): 2 hrs/week in this classroom.

  • Drop-in Office Hours:

Prof. Bennett:
Wed 4:30 - 5:30 PM
Thu 4:00 - 5:30 PM

T.A.s:
Weekly + HW weeks (TBD)


  • Other times available upon request
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How, when, and where? (Cont.)

https://sta235.com

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Classroom Norms

  • Please, be on time.

  • Participate and ask questions! (cold-calling can be used to loosen the atmosphere)

  • Bring your laptop: We will be doing in-class coding (let me know if you have any issues with this point).

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What will you need?

  • A laptop to bring to class.

  • R & R Studio

  • Required Books:

    • Angrist, J. & J. Pischke. (2015). "Mastering Metrics". Princeton University Press. (Buy used or new)

    • James, G et. al. (2021). "An Introduction to Statistical Learning with Applications in R". Springer. (Available online)

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How to succeed in this course?

  • Attend class.

  • Slides are uploaded before class (not self-contained). Take notes but focus on understanding.

  • Ask questions during class!

  • Complete all readings and assignments by the assigned date.

  • Get an early start on assignments and follow the submission guidelines.

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Assignments, Exams, and Grading

  • Just in Time Teaching (JITT) assignments (10%):

    • Short online quizzes about readings and/or material.
    • Submit by 11:59 PM on Saturday (for Mon class) or Monday (for Wed class) before that week's class.
    • Graded for completion (new material) and correctness (for material already seen). You can re-take it as many times as you want!
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Assignments, Exams, and Grading

  • Just in Time Teaching (JITT) assignments (10%):

    • Short online quizzes about readings and/or material.
    • Submit by 11:59 PM on Saturday (for Mon class) or Monday (for Wed class) before that week's class.
    • Graded for completion (new material) and correctness (for material already seen). You can re-take it as many times as you want!
  • 6 homework assignments (35%):

    • All in Canvas.
    • Assignments include both written questions and code (submit R script).
    • You can drop one assignment (only 5 will count -- can't drop the last HW).
    • You need to be responsible for your own work!

Read submission guidelines

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Assignments, Exams, and Grading (Cont.)

  • Midterm (25%) and Final Exam (25%):

    • In-class exams.
    • Open book (offline resources), but no online resources.
    • Final exam is cumulative.
  • Attendance/Participation (5%):

    • Attendance will be taken on 5-7 random classes. You can be absent in one of them without penalty.

    • If you miss more than one (1) of those classes, you can make up with participation (see Syllabus for details).

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Assignments, Exams, and Grading (Cont.)

  • Assignments and exams are usually curved

    • Final grade will not be curved.
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Assignments, Exams, and Grading (Cont.)

  • Assignments and exams are usually curved

    • Final grade will not be curved.
  • Cutoffs for final letter grade:

Grade A A- B+ B B- C+ C C- D F
Cutoff 94% 90% 87% 84% 80% 77% 70% 65% 60% <60%
  • Cutoff scores are strict (no rounding)
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Communicating with the instruction team

Email address: m.bennett@austin.utexas.edu

  • Use the subject STA 235H - Your subject.
  • Email me directly for questions related to course administration.
  • Usually respond in 1 business day.
  • General questions should be posted on Canvas (Discussion Board)
  • Please, do not send messages through Canvas.
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Collaborations and Academic Integrity

  • You are encouraged to form study groups!

    • Studying or discussing class material with others does not mean you can copy other's work.

    • Students are responsible for their own work. All of it.

  • Do not share your files with other students

    • If we find any evidence of copying or plagiarism, all students involved will be subject to disciplinary measures.
  • Remember to give credit where credit is due!

    • Use citations and references when you use someone else's work.
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What questions do you have?

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A brief motivation

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What is Data Science?

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Data Science tasks

By Hernán, Hsu, and Healy:

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Data Science tasks

By Hernán, Hsu, and Healy:Description

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Data Science tasks

By Hernán, Hsu, and Healy:Description

Prediction

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Data Science tasks

By Hernán, Hsu, and Healy:Description

Prediction

Causal Inference

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Data Science tasks


Can we classify our customers into different segments?

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Data Science tasks


Can we classify our customers into different segments?What is the probability of a shopper coming back to our website?

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Data Science tasks


Can we classify our customers into different segments?What is the probability of a shopper coming back to our website?What is the effect of increasing our advertising budget on our total revenue?

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We'll review all of these in this class!

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After this course...


1) Bridge the gap between the "what" and the "how"

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After this course...


1) Bridge the gap between the "what" and the "how"


2) Be critical consumers of "Data Science"

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Some notes before the break

  • Bootcamp session on Tuesday 22nd (MEZ 1.306): Focus on R.
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Some notes before the break

  • Bootcamp session on Tuesday 22nd (MEZ 1.306): Focus on R.

  • "Disability & Access (D&A) is seeking the assistance of students to serve as volunteer notetakers."

    • Volunteers will be eligible to receive volunteer hours in appreciation for their time.
    • If you are a good notetaker and interested in helping other students, please contact me after class.
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Welcome to STA 235H
Data Science for Business Applications

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